Interior designing in the age of mass customisation

Every property you see around you has a story to tell about the hard work of a large team who did their work from planning to execution. This large team consists of interior designers too who are involved in designing the interior look of what you see in the end product. Thorough planning, research, coordination and management are required in interior designing to bring out the expected results. In short, it is the art of producing aesthetically pleasing and healthier ambience in a space for people who work in that space.

Durability, flexibility, cost-effectiveness, creativity, compatibility and maintainability are some of the factors that go hand in hand with interior designing. Any professional interior designer is concerned with space designing first and then the selection of furnishings and products to achieve that particular style for the space. Choosing of products must be taken care of since customers always go for those materials that are durable, flexible, creative and are the ‘best buy’ for the calculated costs.

Interior designing involves programming where the designer approaches the customer to collect information on the requirements and the special needs of the customer. Until a few years before, this task mainly involved the designer providing the possible stylings and the customer choosing the one he/she likes from among them. But now, it is the age of mass personalisation that the customer himself has started to plan the design and the task of interior designer has been limited to execution of the customer’s plan. In a nutshell, these days, interior designing largely involves the work of the customer himself where he becomes the planner or designer as per his needs. This freedom in the hands of the customers has smoothened the job of interior designers since they focus more on the task of execution of design.

Concept development and design development are the processes where space planning is performed, materials are selected and colour themes are chosen. Today, these stages of interior designing largely involve the customers themselves where they work along with the interior designers. This has helped in bringing out a stronger and better connection and communication between the two. After learning about the customers design and concept, the interior designer tries his best to achieve his goal of customer satisfaction. He converts the design concept into a formal presentation in order to attain the customer approval. This leads him to prepare official working drawings and patterns for design execution.

Personalisation creates customer value, hence became a key factor in the success of many businesses. Besides, option to customisation seems to increase the sales thereby increasing the profit margin. On the side of the interior designers, it’s also a strong tool in learning about customer needs, buying habits and consumer trends. To be precise, interior designing in the age of mass customisation definitely seems to thrive than before.